A TL;DR GENERATION
Summurais are digital warriors.
We fight our way through a world of too-much-information.
What we want is short and focused or we don't want it at all.
We ride the streets with a board, a sword and a set of AirPods.
If you want to get our attention, you'll have to make some noise.
WE ARE SUMMURAI
Summurai.com is actually not a fashion company.
Summurai was created to help businesses communicate with their busy audience by creating branded audio channels.
The name "Summurai" is a mix of Samurai warriors and a summy, as one of our services is creating audio summaries for online content.
As an extension of our brand, we decided to take startup-merch to the next level and create a collection of products people would actually want to wear.
The Summurai Streetwear collection transcends the Summurai spirit and philosophy behind the brand and would fit the TL;DR generation.